Data Management Services
Your data is the foundation of your direct marketing success…
Data services from Dataconversion Direct
The success of any direct marketing campaign rests heavily on the quality of the data. We can help you use your data to build relationships, create loyalty and ultimately increase sales. The integrity of the information held in your consumer database will dictate how meaningful a relationship you can establish with your customers. In order to grow your customers, you need to know your customers, treat your consumer data with the respect it deserves and it will reward you many times over.
Dataconversion Direct has been helping some of the world’s largest brands to get the most from their data, since 1971. We believe that sound data management is the most vital factor in any direct marketing strategy and we offer a wide range of data services which reflect that belief;
- data consultancy – we know data inside out. So, if you need direction on how to manage and maximise the return from your customer data, we can help.
- database design - to ensure the success of your future data management and direct marketing activities, getting the design of your database right from the beginning is crucial. At Dataconversion Direct we recognise that designing a database for marketing differs from standard data warehouse design. We know what it takes to create an optimised data resource that will help you to make the most of your customer data.
- data capture – we offer a full-range of data capture services. High-speed data keying and document scanning that can transform hard copy application forms and customer surveys into a centralised marketing database.
- data cleaning – we can take your existing database and clear out the invalid information; applying standardised formats and rules for all future additions. We will analyse your database and, having agreed specific rules for identification, remove any duplications – saving you money on future campaigns and more importantly eliminating the annoyance consumers feel when they receive multiple copies of the same mailing or email campaign.
- data management – we can work with you on an ongoing basis, hosting your data warehouse and ensuring that data is maintained and managed in a consistent and efficient manner. This ensures that the quality and integrity of your data is not compromised over time; meaning your marketing data will continue to deliver results again and again.
- data analysis – interpreting data is a tricky business. We combine years of experience and advanced quantitative methods to analyse your data and provide you with the information you require to guide your business decisions. We can conduct behavioural, geographical, transactional and various other forms of analysis to provide you with the insights that you need to get the most from your data.
- data enhancing – we can take your raw customer information and add various layers of insight-rich external data. We can apply Census data, use teleappending techniques, conduct data profiling, segmentation and targeting to enrich your existing data and open up a whole new world of customer insight.
From full-service management of all your data requirements to database marketing consultancy, we have got all of your marketing information needs covered.
For a complimentary data audit or to find out more about how our full range of data services could help connect you to your customers…
…just use the contact form to get in touch or call 0818 287 188.