Donating via social media channels is really taking off for some charities
Social giving is set to become a mainstay of fundraising in coming years. Irish charities really need to start leveraging their existing social media presences and turning those fans into regular givers.
The infographic below from Just Giving shows that of all social media channels Facebook wins hands down for eliciting contributions.
The article also suggests that Facebook pages with apps for making donations fare better than (more…)
I read an interesting e-book this morning from Drayton Bird.
For those of you unfamiliar with Drayton, he is a bit of a direct marketing legend. In fact, legendary ad man, David Ogilvy said; “Drayton knows more about direct marketing than anybody else in the world.”
It says so on the cover of Drayton’s book.
It’s a great read for any marketer.
The tips, tricks, and tactics that Drayton calls ploys are all very basic. Obvious. Simple. There is (more…)
Using social media to enhance your CRM programme
I attended this morning’s AAI seminar on Social Media CRM – should interactivity be at the core of your plan?
The event was presented by David O’Connor from Eightytwenty/4D. It was an excellent presentation by David.
The main message that he was trying to get across was that applying Social Media (more…)
We want your criticism. Tell us what you hate about our new website.
We’re Irish. We’re a nation of cynical, moaning begrudgers who love nothing better than having a whinge and finding fault. Great!
We want to put these national characteristics to good use. We’ve been working feverishly on developing our new website and we’d love your help in making it better.
Platitudes are lovely, everyone likes to be told that they are brilliant now and again (more…)
44% of the Irish population are on Facebook. Does your brand have a page?
There’s been a fair bit of Facebook bashing of late and the hype around Google+ may have some marketers thinking that it might be time to pull back from FB. Stop right there!
Facebook is still by far and away the most popular social network in Ireland, Google+ is yet to unleash brand pages and FB have been launching more and more features to make the network more effective for brands. (more…)
