QR codes: Overused Gimmick or Useful Marketing tool? You decide…
Unless you are living in a cave you will at some point in the last year have seen one of these on product packaging, posters, or adverts…
These are QR (Quick Response) codes. They are a progression from the original old-school barcodes, which everybody will be familiar with as a code found on all types of consumer goods, vouchers, coupons etc, which are scanned in shops at the till.
A barcode is basically a graphical representation of some data, usually a list of numbers or (more…)
I read an interesting e-book this morning from Drayton Bird.
For those of you unfamiliar with Drayton, he is a bit of a direct marketing legend. In fact, legendary ad man, David Ogilvy said; “Drayton knows more about direct marketing than anybody else in the world.”
It says so on the cover of Drayton’s book.
It’s a great read for any marketer.
The tips, tricks, and tactics that Drayton calls ploys are all very basic. Obvious. Simple. There is (more…)
Metro Herald gets in on Augmented Reality to great effect with Blippar enhanced content.
I’ve been hearing about Augmented Reality for a long time now. As a self-confessed technophile, I bristled with excitement every time I heard about the latest mobile AR app like Layar, TwittARound or the Wikitude Travel Guide but that excitement always subsided quite quickly when I realised that (more…)
Will mobile operators adapt to data-heavy apps?
I’m a huge fan of the new Sky Go service from BSkyB. I think it’s a fantastic example of the type of innovation that keeps Sky way out in front of the competition. For those of you unfamiliar with the service, it allows Sky customer’s to view some of the channels that they subscribe to on mobile devices. At present you can view all Sky Sports channels, ESPN, Sky News and a range of movie channels; provided of course you subscribe (more…)
