31 Direct Marketing Ploys

I read an interesting e-book this morning from Drayton Bird.

For those of you unfamiliar with Drayton, he is a bit of a direct marketing legend. In fact, legendary ad man, David Ogilvy said; “Drayton knows more about direct marketing than anybody else in the world.”

It says so on the cover of Drayton’s book.

It’s a great read for any marketer.

The tips, tricks, and tactics that Drayton calls ploys are all very basic. Obvious. Simple. There is (more…)

Crisis? Communication is key!

Keeping your customers informed is crucial to good customer care.

In 2011, I had two very different experiences of digital age customer care. First, was the much publicised hacking and subsequent outage of the Playstation Network back in April and May.

This is an example of how not to handle customer care. I’ll leave the security issues aside and I won’t even blame Sony for the fact that my personal details, including (more…)