What We Do
Here’s a little video showing who we are, what we do and who we do it for. Check it out!
Coming to our Census
The first definitive results from Census 2011 have been released
The CSO recently released ‘This is Ireland – Highlights from Census 2011 Part 1’.
This report looks at the first definitive results of the most recent census which was conducted just over a year ago.
It makes for a really interesting read and you’ll notice that the information is much more accessible than previous CSO publications. This wasn’t an (more…)
7 Deadly Direct Mail Sins
Some fatal direct mail don’ts for the mail marketer.
When it comes to getting a response, direct mail remains one of the most effective channels of marketing communication. When done well, direct mail gets results.
Quite often though, direct mail isn’t done well and we frequently see the same mistakes happening time and time again.
Here are 7 common mistakes that we see direct mail marketers making quite regularly. (more…)
Rising Postage Rates
An Post has made changes to its postage rates. Here’s the low-down.
An Post recently increased some postage rates.
The price change sees marginal increases for all standard letters and postcards that fall into the 50g – 100g weight category.
On the face of it, these are minor increases but for direct mail marketers who deal in tens and hundreds of thousands of mail pieces, even the smallest increase can have a major impact on marketing (more…)
The Household Charge
With a few direct marketing basics could the Irish government have achieved a better response to their Household Charge campaign?
So, after much furore and a lot of hot air from both sides of the ‘pay/don’t pay’ divide, the dust has settled and it transpires that almost half of Irish householders have failed to pay the charge. The State has never seen this level of tax avoidance and such a widespread failure to comply.
After all of the recent austerity measures that have been heaped upon the populous, was this just (more…)
An Post DM Awards 2012
The biggest night of the year for Irish direct marketing is always the An Post DM Awards.
For those of you not familiar with the An Post DMAs, the annual awards aim to recognise those companies who displayed the most creative, engaging and effective use of direct marketing throughout the year.
This year’s event took place last Thursday in the Mansion House. Yet again, the Mail Media Unit in An Post outdid themselves and delivered a fantastic night for all those in attendance.
The black-tie event was hosted by the hilarious Dermot Whelan; him off Republic of Telly. Attendees (more…)
An Post DM Awards 2012
As dawn breaks after the An Post Integrated Direct Marketing Awards 2012, details are beginning to emerge about the night’s winners.
Thanks to a few incoherent text messages from colleagues in attendance and a steady stream of announcements from @IMJ_Ireland on Twitter, we now know who took most of the major awards.
We can probably expect a full list of the winners in each category to find its way to the awards site at anpostdmawards.com later today. Until then (more…)
And the winner is…
Congratulations to Julie Stafford and ISPCC!
A huge ‘well done’ to Julie Stafford and the ISPCC on winning our Big Below the Line Bonanza competition.
Tara Byrne, managing director of Dataconversion Direct, presented them with their prize at Fundraising Ireland’s National Fundraising Conference in the Convention Centre Dublin yesterday.
We had a great response from Irish charities and the quality of answers was immense. The ISPCC answer really shone through though. It was powerful (more…)
Win a direct mail appeal!
Win a direct mail campaign to 20,000 recipients worth €4,233 for your charity!
We love working with charities. They believe in what they do and they really get direct mail. They understand the importance of data and generally their direct mail appeals are among the most creative and interesting that we see passing through production.
We want to reward the non-profit sector’s commitment to direct mail as a fundraising channel. We are giving charities the opportunity to win all of the data, print and fulfilment aspects of a direct mail (more…)
Fundraising Conference
The National Fundraising Conference 2012 is fast approaching and we’ll be there.
The National Fundraising Conference 2012 is taking place in the Convention Centre Dublin on Wednesday 21st March.
It promises to be a fantastic event. A must for any serious fundraisers or those who do business with charities.
The theme of this year’s event is ‘fostering fundraising excellence’ and attendees will be treated to (more…)
