Colours can do so much more than simply make your brand look pretty.
Colours can be a powerful tool in communicating with customers and eliciting the response you want. Direct marketers measure everything. Not because we enjoy it but because we want to know which combination of data, medium, response mechanism, call to action, lettercopy, and offer will generate the best return. We develop complex test matrices for pilot campaigns, we pore over stats and agonise over the subtlest of nuances between this direct mail copy and that. (more…)
Irish print firm McGowans are offering a really exciting new service.
‘Sensual Printing’ is a print enhancement service that allows you to add texture to printed pieces.
Basically, it’s a process that adds lamination at varying depths based on the colours within the piece. Imagine a leopard print with bumps and ridges that correspond to the pattern of the fur or a snakeskin postcard that lets you feel to scales.
The process relies on a new piece of kit that McGowans have recently acquired, the Scodix 1200. (more…)
We’ve just bagged ourselves a new BDM maestro!
We’re delighted to welcome our new Business Development Manager, Greg Hogan, to the Dataconversion Direct team.
Greg is an accomplished sales professional with lots of experience and a proven track record. He’s only in the door and he’s already banging in the sales. He’ll be a great asset to the company. Greg joins us from mobile marketing firm, Zamano, and he has an impressive history of achievement. (more…)
Positions in our Software Development Department
In 2010, we set up a Software Development department to address our clients’ web-based data management requirements.
We now manage web projects for a range of clients, and as a result we are expanding our team with the following roles: (more…)
Big brands putting you in the picture with product personalisation.
More and more big brands are offering their customers and fans the opportunity to put a personal spin on their favourite products. It’s an ancient concept and the idea of having names and personal messages applied to jewellery, cufflinks, clothing, handkerchiefs and other traditional gifts is familiar to us.
So, it wasn’t a major surprise when Apple began offering an engraving service that allowed customers to personalise their iPods and iPads. Recently (more…)
New postage rates take effect.
An Post released a new ‘Guide to Postal Rates’ last week. The new rates are effective from 3rd January 2012. You’ll be pleased to hear that it’s largely ‘as you were’. Very few rates have changed and all of the bulk discounts for Direct Mail campaigns have remained untouched.
The only service that has seen increases is the ‘courier’ service that An Post offer and even here, the additional costs are minimal. On average, it’s only about a 1% – 2% increase across all of the various (more…)
It’s that time of year, the time when we look around at the people in our lives and thank our lucky stars that we have them.
Family, friends, colleagues, clients, suppliers, contacts, even competitors; we all play a part in each other’s stories…
Dataconversion Direct would like to wish you, and all of those around you, a very merry Christmas and a happy, healthy New Year!
Here’s our Christmas E-card for 2011. You’ll need Flash to enjoy it in all its soppy, nostalgic (more…)
Awesome events can offer much more than a good impression.
The field of experiential marketing has evolved significantly in recent years. The level of investment in high-quality, high-impact events aimed at showing brands in a good light has sky-rocketed.
Elaborate product launches, entertaining sales events, exciting exhibitions and various other forms of powerful promotional events are all great at drawing crowds, creating favourable media coverage, boosting short-term sales and building positive impressions (more…)
Important company notice
We will be closed for business on the afternoon of Friday 9th December 2011.
We will be having a well-deserved company Christmas lunch on that day and we’ll be shutting up shop from 1.00pm onwards. Don’t worry! We’ll be back at the grind stone from the crack of dawn on Monday 12th December.
This small change to our normal hours of operation will be factored into our schedule so it (more…)
Successfully leveraging sponsorship is more about great ideas than massive budgets.
Ireland are back on football’s big stage. Last night we booked our place at our first European Championship Finals since 1988; a joyous occasion for football fans nationwide and a major coup for the Boys in Green’s main sponsor, Three.
With a 4-0 lead over Estonia going into last night’s game, the stage was set more for a celebration than a nail-biting clincher. A full-house, a (more…)
