How Much is a Loyal Customer Worth to Your Business?

Despite the ungodly hour at which I had to drag myself out of bed, the Direct Debate “Loyalty” was a slick event with great content.

There was an attempt at networking (although it turns out that it’s quite difficult to maintain polite conversation while wrestling with a pain-au-chocolat at the same time), and then on into the main event, organised by the Mail Media team in An Post. (more…)

Making the Grade

The shortlists for the An Post DM Awards 2013 are out…

It’s the highlight of the Irish direct marketing calendar. Every year the Mail Media Unit from An Post outdoes itself with a bigger, better, brighter event than the year before.

Every year interest in the event grows, the competition gets that bit tougher and, as sure as night follows day, every year the mad dash to submit entries before the deadline is followed by the torturous wait to see if you’ve made the cut… (more…)

Changing Faces

There have been a few changes over here at Dataconversion Direct…

We’ve had a busy few months over here at Ireland’s leading data management and direct marketing provider. We’ve said bitter-sweet goodbyes to some of our most valued team members, we’ve had a couple of key people take on new roles within the company and we’ve added some exciting new talent to the team.

We bid fond farewells to Billy Ryan and William Jones recently. They were valued members of the team and will be greatly missed by many. I’m sure that (more…)

Modern Mail

Even tech-savvy social media users still love getting letters…

In an age of always-on technology; when smartphones, tablets and internet-enabled fridges are making our daily lives more and more digital, it’s easy to see why many marketers might forget about the power of the humble mail piece.

It’s all about digital these days. Everybody spends their days on social networks; liking photos, commenting on posts, following friends, clicking links. Obviously, that’s where marketers should be talking to (more…)

DMX Bandits

The digital marketing event of the year did not disappoint

On 13th March 2013, the Marketing Institute of Ireland hosted DMX Dublin 2013.

When I was told they were sending me to DMX at the AVIVA Stadium, I was a little disappointed to learn that it was not a surprise gig by one of my favourite 1990’s, New York, hip-hop artists.

That disappointment soon subsided though when I realized that DMX was in fact an (more…)

Techtonic Shifts

Eircom research highlights interesting tech use trends.

A recent survey has thrown up some very interesting insights into the state of domestic technology use in Ireland.

The findings come from the recent Eircom Household Sentiment Survey which incorporated some primary research by Behaviour & Attitudes.

A poll was conducted in February and March among a sample of 1,000 adults. (more…)

Postage Rates Rise Again

How do the increases affect your direct marketing budget?

Earlier this year the Commission for Communications Regulation granted An Post permission to increase postage rates.

In a statement ComReg said it had received an application from An Post and that it agreed to: “changes in charges for certain postal services within the scope of universal postal service relating to postal packets weighing less than 50 grams which were set out in An Post’s adjusted application (more…)

Get More from your Data

“You don’t need a mountain of ‘Big Data’ to make your customer information work for you…”

Sound data management isn’t just for giant, global tech companies or massive online retailers. Any business, regardless of size, can benefit greatly from robust data processes.

Irrespective of scale, if you treat your customer data with the respect that it deserves, it will reward you many times over.

Whatever your business, you collect information about your customers everyday. Unfortunately, (more…)

Being Direct

“In business, unlike in life, it pays to be direct…”

Well that’s what our new radio ad says, anyway.

We’re running a radio campaign on NewsTalk this week. We want to share what we do with a wider audience.

So we’ll be telling companies all over Ireland about how we can help connect them to their customers.

It’s a new departure for us so we’re really eager to see how it pans out. The ad asks listeners to go to a specially developed micro-site or to call us (more…)

This is us!

Dataconversion Direct is Ireland’s leading data management and direct marketing communications supplier. We do data. We do mail. We do web. We do email. We do mobile. We connect you to your customers…

We achieve this by helping you to understand your data and by providing effective methods of communicating with your customers. These methods include direct mail, email and sms. These channels allow you speak directly to your customers, measure the results and maximise response.

(more…)